Communicating with backers

To effectively communicate with your backers and keep them informed, utilize the following features and strategies:

Updates:

• Treat updates as your project’s blog, keeping backers engaged and informed about your progress.
• Share interesting and shareable updates that showcase the details of how your work is being made.
• Encourage backers to spread the word about your project’s progress.
• You can create text-only updates or include multimedia elements like images, videos, and sound clips.
• Choose whether updates are public or for backers only.
• Send updates to all backers or specific reward tiers.
• Take advantage of the 30-minute editing window after posting an update.

Messages:

• Use the messaging system to communicate with backers individually.
• Regularly check your messages and comments and respond to questions and inquiries.
• If you notice recurring questions on the same topic, consider addressing it in your next update.

Spotlight:

• Once your project is successfully funded, customize your Spotlight page to showcase your progress.
• Highlight images that depict your plans coming together.
• Direct your audience to where they can see your current work.

Transparency and Regularity:

• Backers appreciate regular, insightful, and honest updates.
• Do not hesitate to communicate delays or changes to your original plans.
• Keep backers informed and address any concerns or worries they may have.
• Regularly check in with backers to assure them that you are actively working on delivering what was promised.

Remember, effective communication with your backers fosters trust, engagement, and a sense of involvement in your project.